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.blue Pre-Register Domain - .blue Domain Information

New Generic Domain - .blue Domain Registration

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Registration Specials

.blue Domain Information

Applicant Full Legal Name

Afilias Limited

Legal Establishment

Irish Company Limited by Shares

Applicant Address

2 La Touche House
Dublin 1

State Jurisdiction

Republic of Ireland

Applicant Website

not available

Applied for gTLD


Mission/Purpose of Domain Extension

The new gTLD assignment process allows for unique branding and Internet identity creation possibilities. Afilias anticipates businesses and individuals will have an interest in developing domains associated with the color blue, for branding and identification purposes. .BLUE proposes to create an... Read more


.BLUE will develop into the premier location on the Internet with easily accessible information and opportunities associated with the color and the concept of blue. i. General goals Afilias will engage in marketing and branding, such as logo design and website development, as well as outreach... Read more

Operational Rules and Cost Benefits

Afilias has adopted the above-mentioned and other policies to ensure fair and equitable access and cost structures to the Internet community, including: • no new burdens placed on the Internet community to resolve name disputes • utilization of standard registration practices and policies (as... Read more

Is this a Community-based TLD?


Is this a Geographic-based TLD?


Protection of Geographic Names

We will protect names with national or geographic significance by reserving the country and territory names at the second level and at all other levels within the TLD, as per the requirements in the New TLD Registry Agreement (Specification 5, paragraph 5). We will employ a series of rules to... Read more