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.baseball Domain Information

The mission and purpose of the .baseball gTLD is (1) to serve as a trusted, hierarchical, and intuitive namespace for baseball fans, and Internet users in general; (2) to protect MLB's online presence, identity, brand, and intellectual property and related rights; (3) to offer a platform through which to provide a single-source identifying function for baseball-related information, content, goods, and services; and potentially advance other objectives including the following: expanding baseball-related online advertising, marketing, and promotional efforts; providing a new secure channel for the online sale and distribution of baseball-related information, content, products, and services; and potentially offering a new platform through which legitimate baseball organizations can distribute and exchange baseball-related information, content, products, and services.