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Search Engine Rules

Search Engine Rules - Search Engine Optimization Rules

Question:

Keywords in the URL name

Answer:

What is a URL name?
The URL name is the name of the site, such as search engines. Although the whole URL would look like this:
http://www.searchengines.com, the part that the search engines are interested in is "search engines."
Recently, search engines started to use keywords in the URL as a part of their ranking formula. One of the search engines that uses it is Google. Google is extremely important because Yahoo! selected it as a provider of their non-directory search results. Google's ranking formula should receive more attention than ever because Yahoo! accounts for at much as 50% of traffic to many sites.
Name files with keywords
Consider alphabetical priority
Look for a URL name with keywords in it

Questions

How do search engines work?

Directories - a whole different ball game.

Hybrid Search Engines: The New Generation.

What do search engines not like?

Frames and others...

Problems with frames?

Problems with dynamically generated websites?

Search Engine Ranking Factors

Page-Related Ranking Factors

Title Tag

Using the Meta Description Tag

Using the Meta Keywords Tag

Using the ALT Tag

Using Comment Tags

Keywords in the URL name

Search Engines and Themes

Link Popularity

Site Popularity

Final Checklist

What are Doorway Pages?

Analyzing your competition

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